Exhibition Banners
This series of ads have been designed to showcase the many facets of the modules and software for property management ImmoTop.
Advertisements
The site of W&W has been primarily developed for the CMS Typo3 and is updated in-House.
Design and Typo3 CMS Programming.
The Property Management Software ImmoTop was presented earlier with barely recognizable icons and had no brand character. The new visual identity increased product recognition and integrated the additional modules and services.
Brochure and documentation folder
The Immotop software module symbols receive a third dimension on the desktop and become buttons. Previously represented by barely recognizable images, they now function as a series. Initials and color coding allow however for a clearly individual identification.
Desktop-Icons
The Real Estate Management Software ImmoTop is derived from the W&W company imagery, but gets its own branding: The various software modules that were previously represented by different pixelated icons with no consistent look, are now joined into a family of elements which clearly belongs together.
Logo Design
The logo redesign was part of an overall renewal of the corporate strategy, identity and design. The brand W&W Immo was outdated, had to be detached from the product branding, but still remain strong as a service company behind the products.
Brand modernization / Redesign