Brand modernization / Redesign
Exhibition Banners
The Immotop software module symbols receive a third dimension on the desktop and become buttons. Previously represented by barely recognizable images, they now function as a series. Initials and color coding allow however for a clearly individual identification.
Desktop-Icons
The Real Estate Management Software ImmoTop is derived from the W&W company imagery, but gets its own branding: The various software modules that were previously represented by different pixelated icons with no consistent look, are now joined into a family of elements which clearly belongs together.
Logo Design
The logo redesign was part of an overall renewal of the corporate strategy, identity and design. The brand W&W Immo was outdated, had to be detached from the product branding, but still remain strong as a service company behind the products.
Brand modernization / Redesign